{"id":3297,"date":"2018-05-07T13:39:58","date_gmt":"2018-05-07T13:39:58","guid":{"rendered":"http:\/\/cjr-media.com\/site\/?p=3297"},"modified":"2020-02-06T18:07:44","modified_gmt":"2020-02-06T18:07:44","slug":"writing-for-seo-and-your-customers-proper-balance","status":"publish","type":"post","link":"http:\/\/cjr-media.com\/site\/writing-for-seo-and-your-customers-proper-balance\/","title":{"rendered":"Writing for SEO and Your Customers\u2026.Proper Balance"},"content":{"rendered":"<div class=\"storycontent\">\n<p>Have you ever Googled a product or service you were seeking information on only to arrive on a home page for a site that was just overloaded for SEO and yet almost unreadable to users? Did you go on and purchase something on that site or pass it by? I often wonder what these website owners were thinking when they built these sites. If they were building a brick and mortar business would they have loud red signs overwhelming the appearance of their store? I doubt it. Then what business 101 class makes them think it will work on the Internet? A website owner does not need to create a cluttered environment to create a site that is both user friendly and well structured for SEO.<\/p>\n<p>A few key elements that must be considered include:<\/p>\n<ul>\n<li>Well written page copy\u2026be direct and sell your message, this is YOUR business!<\/li>\n<li>Copy that is well positioned for SEO vs the competition. Here is the science\u2026.you need to analyze the competition and the marketplace, determine what users are searching and how you are positioned vs. the competition for those keywords and phrases. Seed them into your \u201cwell written\u201d copy, but don\u2019t overwhelm. Use all best SEO tactics, boldface, underline, titles, etc., but DON\u2019T OVERWHELM the user.<\/li>\n<li>Page and website Navigation\u2026.be sure that the navigation is well thought out for the user. Recently we analyzed a new clients\u2019 website and discovered that while content was well built and the overall look was solid, one of the least clicked links was \u201cbuy now.\u201d What this meant is that despite a large click volume and already successful sales many potential users are leaving from the home page.<\/li>\n<li>Don\u2019t just go by your \u201cgut feel.\u201d On the Internet the reports rarely lie. USE the research available and trust it. If you are selling European hair wigs, yet users are only searching\u201dwigs,\u201d then unless your site appears when \u201cwigs\u201d is searched you will not be found. So you say you are number one on Google when \u201cEuropean hair wigs\u201d is sold? Big deal, no one is searching it\u2026..trust the research!<\/li>\n<\/ul>\n<p>So remember, write well, don\u2019t oversell or over-SEO and continue to monitor and update your content for your category. My comments in this post represent only a portion of what is needed to achieve overall success, but provide a good foundation of where you need to begin.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever Googled a product or service you were seeking information on only to arrive on a home page for a site that was just overloaded for SEO and yet almost unreadable to users? Did you go on and purchase something on that site or pass it by? I often wonder what these website<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[523,524,525,526,13,527,528],"tags":[],"class_list":["post-3297","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-ethnic-marketing","category-search-engine-optimization","category-seo","category-web-design","category-web-development","category-website-translating"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Writing | CJR Media Inc | Internet Development | Long Island, NY<\/title>\n<meta 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