In the most basic sense, Search Engine Optimization (SEO) is the process of optimizing a website to make it as 'spider friendly' as possible so that the search engines will properly index it so that this will draw the maximum amount of traffic to the site. The content must be properly constructed so that it is relevant to your keywords and links, making it acceptable to the Directory sites as well.
Sounds pretty simple, huh? It's not. But if your site does not have the proper architecture, is not relevant, or is trying to cheat the system, you might be lucky to show up 100 pages deep into the search results. SEO usually involves attaining a higher ranking in search engines and directories by making appropriate changes to your content and site code to make it more relevant, and in turn more search engine compatible.
How important is it to be optimized to rank highly in Organic Search Results?
Approximately 80% of Internet users rely solely on search engines and directories to find the information they need. Of these users approximately 85% never leave the first page of the results! Therefore, visibility on the first page in search engines and directories can be critical to the success of your site.
Why Do You Need Search Engine Optimization?
Here are some excellent reasons:
- Major search engines attract more distinct visitors than almost any other Web site.
- 85% of all Internet user sessions involve someone browsing at a search engine. The traffic you receive is in direct proportion as to where you show up in a search.
- Research has shown that users hardly ever go beyond the top 30 search engine rankings for a single search. It is estimated that the top 30 results receive over 90% of all search traffic.
- 68% of people using search engines use multiple words or 'search phrases' to narrow down the returned search information.
People finding your site via search engines provide highly qualified targets for your products and services because they have actively sought out your site by typing a search phrase directly related to your site content. It's the perfect web site promotion!
With Google today indexing more than eight trillion web pages, how do you expect people to find your site? Search engines should be your very first method of website promotion. However, there is no easy way to grow search engine rankings. Achieving a high ranking takes a combination of positioning techniques, patience and quality site content.
Today’s marketer needs to be very conscious of their search engine positioning. If you're not listed within the first 20 or 30 search engine rankings, you lose traffic. The secret is to use search engine positioning techniques that will rank you higher than your competitors and help drive traffic to your website.
At CJR Media, we take a holistic approach to help you plan and implement your overall online marketing campaign. We audit your campaign to assure its proper delivery, tracking and optimization. We also provide post-campaign analyses to examine your results. Search engine optimized? Check. Web site optimized? Check. Keywords optimized? Check, and on and on.
Please contact us here now for a free consultation!