According to the Internet Advertising Revenue Report by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP, $23.4 billion was spent on online advertising in the United States in 2008. This represented a 10.6 percent increase over the year before and the continued growth of the medium’s popularity with marketers. One of the biggest st...
The other day I was asked by a client, a law firm, whether or not we should aggressively pursue a backlink program for his law firm. When I replied ‘no’ you could have heard a pin drop. You see, he has been getting emails from SEO ‘specialist’ after SEO ‘specialist’ who are all pitching an...
Have you ever Googled a product or service you were seeking information on only to arrive on a home page for a site that was just overloaded for SEO and yet almost unreadable to users? Did you go on and purchase something on that site or pass it by? I often wonder what these website...
The goal of any company is to grow and become profitable. At CJR Media our goals are no different, except for one. A main goal of CJR is to bring truly quality services to small businesses at prices that are both reasonable and fair. Should a simple e-commerce website cost $5000 or $500? Does the...
Ethnic marketing has always had its benefits for advertisers. Typically, ethnic marketing translated to purchasing ads within ethnic programming or publications, but there is much more to it than that. A few years back when I was working in spot cable sales for National Cable Communications we were often called upon to develop spot cable...
Many companies today still will not hesitate to spend thousands on traditional direct mail marketing pieces, but yet will have reservations about spending relative pennies for targeted html email efforts. While great value remains in traditional direct mail, the cost efficiency and time to market of email campaigns should not be overlooked. Not onl...
For most of the past century television has been the dominant advertising vehicle for most advertisers. While the types of television programming available for advertising have evolved over time form purely network, to network and local, from VHF and UHF, to broadcast and cable, to spot cable, to satellite and now high definition television (my...
What does CJR stand for? CJR Media was created with the understanding that all the work we do will be with only the highest level of honesty and integrity. Our staff and strategic partners all share this vision and we will not deviate from this mission statement. In selecting a name for our company we...