Many companies today still will not hesitate to spend thousands on traditional direct mail marketing pieces, but yet will have reservations about spending relative pennies for targeted html email efforts. While great value remains in traditional direct mail, the cost efficiency and time to market of email campaigns should not be overlooked.
Not only are email campaigns cost efficient, and let me please emphasize “opt-in” email campaigns, but results are known within hours or a few days. Creatively designed, significant information about users or prospects can also be captured and used to further tailor your overall marketing efforts. The secret to a successful email marketing campaign is to keep the message simple, be sure the list you are targeting represents the best opportunity, and provide a proper landing page for prospects to land on.